Operational management

650 tons of healthy fruit and vegetables. That is the average supply per day at the REO Auction. Through preharvest and residue control, the fruit and vegetables are analysed before on food safety and health. When they have been delivered, quality controllers at the REO Auction are ready for regular product testing in addition to the self-checking done by the producers with great care at their market garden. Apart from this immediate inspection upon delivery, the REO Auction also checks the shelf life. Inspected products combined with a checked harvest have a name. The REO Auction sells its daily fresh fruit and vegetables under these three quality labels.

The REO Auction sells the entire supply volume in the interest of its member-producers at the best possible market price. The cooperation does this through a concentration of the product range and the organisation of various sales systems. The auction clock is the most important sales instrument of the REO Auction. The auction clock guarantees transparent and competitive pricing determined by supply and demand.

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